Our approach to ad effectiveness analysis
At naxylaris, we build our advertising analysis framework on transparent, evidence-based methodologies tailored for the Australian market. Every evaluation begins with a deep understanding of your brand’s objectives, followed by a systematic review of data sources and campaign contexts. We blend advanced measurement techniques with impartial assessment—focusing on clarity, replicability, and practical value. Whether you’re optimising a single campaign or reviewing ongoing performance, our process ensures recommendations arise from real market dynamics, not generic assumptions. Regular updates, audience segmentation, and clear reporting remain central to our approach, maintaining your confidence in each insight collected.
Meet our specialist team
Industry experience and local insight
Emily Saunders
Lead Analyst
Master of Business Analytics Melbourne University
InsightPro Solutions
Core skills
Methods
Certifications
Emily brings more than a decade of experience in campaign analytics, helping brands measure ad impact and audience engagement across multiple industries.
Emily leads data integration projects, focusing on bespoke reporting, actionable recommendations, and transparent communication for each client’s needs.
Tom Wallace
Senior Strategy Advisor
Bachelor of Commerce Sydney University
MarketValue Analytics
Core skills
Methods
Certifications
Tom has shaped data-driven strategies for major Australian brands and leverages expertise in both market trend research and campaign optimisation.
Tom focuses on alignment between strategic goals and analytics, providing clients with actionable plans that adapt to fluid market realities.
Priya Chandar
Market Data Scientist
Master of Applied Statistics Monash University
NextGen Media
Core skills
Methods
Certifications
Priya excels in statistical modelling, delivering clear, evidence-backed insights across digital and traditional ad channels.
Priya translates complex datasets into understandable outcomes, ensuring evidence supports every recommendation and maintaining data integrity throughout analysis.
Liam Foster
Reporting Specialist
Bachelor of Data Science Queensland University
BrightMetrics
Core skills
Methods
Certifications
Liam brings hands-on experience in transforming raw metrics into practical, visually engaging dashboards tailored for end users.
Liam works closely with teams to implement real-time dashboards, ensuring insights are not only accurate but also clearly presented for swift decision-making.
How our process works
A structured approach guides every project
Initial objective discovery
We begin by clarifying your advertising objectives and understanding any challenges unique to your campaigns.
Smart discovery shapes effective analytics plans.
Data assessment and integration
Relevant campaign data is gathered, validated, and processed using secure and ethical practices.
Ensures reliability and data privacy for accuracy.
Comprehensive analysis
Our analysts apply tested methodologies to reveal trends, segment impact, and attribution across all channels.
Supports clear reporting with actionable insights.
Results reporting and follow-up
We deliver summarised insights and remain available to discuss findings or next-steps for campaign improvement.
Fosters transparent communication for continual growth.
Ad analytics plan comparison
| Features | Essential review | Professional analysis | Enterprise insights |
|---|---|---|---|
| Campaign reach reporting | Yes | Yes | Yes |
| Audience segmentation | — | Yes | Yes |
| Detailed channel analytics | — | — | Yes |
| Ongoing strategic reports | — | Yes | Yes |
| Custom reporting features | — | — | Yes |